Digital transformation: How to master change and ensure your success.

The digital transformation is fundamentally changing companies. It affects all areas, from production and customer communication to internal processes. New technologies such as cloud computing, artificial intelligence and big data open up unimagined opportunities for companies, but also require an adaptation of strategy and corporate culture. The BAMAC Group is happy to support you with customised solutions to successfully shape your digital transformation.

What does digital transformation mean?

Digital transformation is more than just the switch to digital technologies. It is a far-reaching change that affects all areas of your company – from business models and processes to corporate culture. This is because digital transformation is permanently changing the daily habits and needs of people of all ages, both in their private and professional lives. Examples of this transformation include social media, big data, cloud services, smart devices, the Internet of Things and blockchain. This makes it all the more important for your company to embrace these technologies and changes and place them at the heart of your corporate organisation.

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Why is digital transformation important for all companies?

  • Changing customer expectations: Today’s customers expect fast, personalised and, above all, digital experiences.
  • New competitors: Digital disruptors are pushing into established markets.
  • Increased efficiency: Digital technologies optimise processes and reduce costs.
  • Innovation: With the help of digital transformation, you can open up new business models and sources of revenue.

Difference between ‘digitalisation’ and ‘digital transformation’

At this point, we would like to discuss the different meanings of the terms “digital transformation” and “digitalization”. Even though they are often used synonymously, they mean different things. Digitization describes the transformation of existing analog content and processes into digital files and procedures. Digitalization is the precursor to the subsequent digital transformation, in which processes are automated. The implementation of the digital transformation therefore goes far beyond mere digitalization. The term describes the way in which increasing digitalization is dealt with and how solutions are found for new and old challenges.

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The challenges of implementing the digital transformation

The digital transformation brings with it numerous challenges. Companies must not only select the right technologies, but also scrutinise existing processes and structures. Resistance to change, high investment costs and a lack of digital expertise can hamper progress. In addition, change requires a clear vision and consistent leadership to ensure sustainable success.

Leadership in times of digital transformation

Due to the radical changes in competition, customer behaviour and the world of work mentioned above, the question arises as to how corporate and personnel management can be effectively shaped in this context. Because leadership must also become digital. The BAMAC Group shows ways of dealing with growing complexity and dynamics in an agile and constructive way. The Digital Leadership Programme harnesses the company’s own intelligence by establishing a digital culture.

Digital strategies are necessary

A well thought-out digital strategy is therefore essential in order to successfully master the digital transformation. We understand the term ‘digital strategy’ to mean the application of digital technologies in business models in order to create new, differentiating business opportunities. In the future, corporate strategies must be digitalised. The BAMAC Group supports companies with the following strategic solutions:

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  • Platform economy: Development and use of digital platforms to create new value creation networks.
  • Data and AI models: Using artificial intelligence and machine learning to automate and optimize business processes.
  • Digital extensions: Integration of new digital products and services into existing business models.
  • Selection and introduction of digital products: Support in the selection and implementation of suitable digital solutions.
  • Redesigning customer relationships: Improving the customer experience through personalized and proactive service offerings.

New business models

In addition, digitalization opens up new opportunities that can lead to new business models. Integrating these models into existing companies is part of the digital transformation and is necessary in order to remain in the market. Examples of such models are

  • Subscription models: Introduction of subscription services that promote continuous revenue and closer customer relationships.
  • E-commerce and digital sales channels: Expansion of online sales opportunities to open up new markets and customer segments.

Business process optimization

Process optimization is an essential part of the digital transformation and should also be approached strategically. Core processes and workflows are adapted to changing competitive situations and customer requirements. This is achieved by:

  • Automation: Reduction of manual and error-prone processes through the use of automation technologies.
  • Increased efficiency: Optimization of operating processes to reduce costs and increase productivity.
  • Customer centricity: Improving the customer experience through personalized and proactive service offerings.

Change management as a building block of digital transformation

The digital transformation also generates internal corporate change. A successful digital transformation strategy should therefore also incorporate the corporate culture and values. The BAMAC Group uses various change management methods to navigate actively and strategically through change projects. We support you with the following topics in particular:

  • Promoting agility and a culture of innovation.
  • Employee participation.
  • The organisation’s ability to learn and adapt.
  • Change processes in the age of digital transformation
  • Change management in IT projects
  • Introduction of new IT systems in specialist and IT departments
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IT Compliance

All compliance issues are also being expanded as part of the digital transformation. IT compliance is becoming essential for companies. We support you in the fulfilment of regulatory requirements and information security:

  • Insurance supervisory requirements for IT (VA IT)
  • Banking supervisory requirements for IT (BAIT, ZAIT)
  • Information security (ISO 27000/27001, IT baseline protection, GDPR, BDSG)
  • Project Performance Assessment
  • IT Management (ITIL, CMMI, COBIT, TOGAF)
  • Commercial and tax law (GdPdU, GoBS, GoBD)

Enterprise Architecture Management

Based on TOGAF, BAMAC Group experts support projects to establish an end-to-end digitalisation and organisational structure. This includes:

  • Cloud Computing
  • Internet of Things (IoT)
  • Big Data and Analytics
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Let's kick-start the transformation together!
If you have any questions about digital transformation, case studies of digital strategies, a non-binding initial consultation or other enquiries, please feel free to contact us at any time. We look forward to getting in touch with you.

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